EDHEC BUSINESS SCHOOL – LAUREA UNIVERSITY OF APPLIED SCIENCES
Entrepreneurship Study and Development Week – 26-30 April 2011
Entrepreneurship: Dialogue between Theory and Practice
INTRODUCTION: During the week of Tuesday 26 April – Saturday 30 April 2011, selected students from the Laurea University of Applied Sciences, Helsinki, Finland will attend and participate in mini-programme on entrepreneurship of the EDHEC full-time MBA in Nice, France.
OBJECTIVE
This course and the quest lectures focus on the theory and practice of entrepreneurship from three different perspectives: entrepreneurship as a style of management and the special collection of skills possessed by an entrepreneur; entrepreneurship as an analytical and organisational process; and entrepreneurship as cognition. The course will be based on the interplay of conceptual frameworks and current best practice. A particular emphasis will be placed on systematic approaches to entrepreneurial idea creation and evaluation.
Session 1 ENTREPRENEURIAL OPPORTUNITIES
(26 APR 11 morning) Nature and identification of opportunities.
Networking and development phases. Managerial aspects of entrepreneurship.
Readings:
- Kim & Mauborgne, “Creating New Market Space” ” Harvard Business Review (January/February 1999)
- Kuemmerle, "A Test for the Fainthearted." Harvard Business Review (May 2002).
- Background: Muzyka, "Spotting the Market Opportunity." and “Marking the Key Points on the Opportunity Map.” in Sue BIRLEY and Dan MUZYKA, Mastering Entrepreneurship. Harlow, UK: Financial Times–Pearson, 2000.
- Shane, Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures. Upper Saddle River, NJ: Wharton School Publishing / Pearson Education, 2005.
- Stevenson, “The Six Dimensions of Entrepreneurship.” in Birley & Muzyka, Mastering
Entrepreneurship. Harlow, UK: Financial Times–Pearson, 2000, 8-13.
- Timmons & Spinelli, New Venture Creation: Entrepreneurship in the 21st Century. 7th (International) Edition, McGraw-Hill, 2007, pp.88-96.
Session 2 CONTEXTUAL CONSIDERATIONS AND THE BUSINESS PLAN
(26 APR 11 afternoon) Contextual dynamics and the search for entrepreneurial opportunities. Business Plan as document and as process.
Readings:
- Kim & Mauborgne, “Knowing a Winning Business Idea When You See One.” Harvard Business Review (September-October 2000).
- Sahlam, "How to Write a Great Business Plan." Harvard Business Review (July-August 1997).
- Background: Obringer, « How Business Plans Work. » from Internet site How Stuff Works http://money.howstuffworks.com/business-plans.htm
Session 3 BUSINESS MODELS
(27 APR 11 morning) Underlying business logic: numbers and narratives. Revenue and cost streams: aspects of the financial context of entrepreneurship;
Readings:
- Hamermesh et al., Note on Business Model Analysis for the Entrepreneur. Boston: Harvard Business School, 2002.
- Magretta, "Why Business Models Matter." Harvard Business Review (May 2002).
Background: Yip, Georges S. "Using Strategy to Change Your Business Model." Business Strategy Review (Summer 2004).
Session 4 ENTREPRENEURSHIP AND INNOVATION IN THE GLOBAL CONTEXT (Part 1) (27 APR 11 afternoon) Guest Lecturer: Professor Charles Hampden-Turner
Readings:
- The specific readings for Professor Hampden-Turner’s lectures will be announced later.
Background: Hampden-Turner, Charles and Trompenaars, Fons, Mastering the Infinite Game: How Asian Values are Transforming Business Practices. Stateline, NV: Capstone, 1997.
- Hampden-Turner, Charles, Teaching Innovation and Entrepreneurship: Building on the
Singapore Experiment. Cambridge, UK: Cambridge University Press, 2009
- Trompenaars, Fons and Hampden-Turner, Charles, Innovating in a global crisis: Riding the whirlwind of recession. Oxford, UK: Infinite Ideas, 2009.
Session 5 ENTREPRENEURSHIP AND INNOVATION IN THE GLOBAL CONTEXT (Part 2)
(28 APR 11 morning) Guest Lecturer: Professor Charles Hampden-Turner
Session 6 Presentation and group discussion with exemplary local entrepreneur.
(28 APR 11 afternoon)
Session 7 IMPLEMENTATION DYNAMICS
(29 APR 11 morning) Networking and development phases. Management aspects of successful entrepreneurship.
Readings:
- Chakravorti, “The New Rules for Bringing Innovations to Market.” Harvard Business Review. (March 2004), pp.59-67.
- Bhide, "How Entrepreneurs Craft Strategies That Work." Harvard Business Review (March-April 1994).
Background: Chruchill and Lewis, “The Five Stages of Small Business Growth.” Harvard Business Review, (May-June 1983).
Session 8 Guest Lecture. Trademarks and patents,(29 APR 11 afternoon)
Session 9 (30 APR 11 morning) Presentation of the entrepreneurial project (with special emphasis on the business model) of selected members of the LUAS visiting students before a panel of business angles and other experienced entrepreneurs. This will be followed by a round table discussion among the students and the panel members.
TEACHING METHODS
Lectures and class discussions based on articles or book excerpts.
Additional shorter readings will be assigned as the course progresses.
Discussion themes and key technical points for each reading will be supplied.
COURSE EVALUATION
Any formal evaluation of the efforts of the LUAS students during this one-week programme will be at the discretion of LUAS.
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